Rebranding exercise I did for the famous Oribe company. I do not own Oribe.
Winthrop Vegetarian Society Branding
As part of the Winthrop Vegetarian Society, I designed our logo, posters, web imagery,etc. to promote our club and club events.
Freakshow was a name of a typeface I created after being inspired by a hand-made sign at a local health food store.
Veg Pledge was a concept idea I had to help people who were interested in trying vegetarianism. The Veg Pledge starts as a mentorship program where vegetarians will teach people new ways to eat; the packet will be included for extra help. This packet would include basic information to teach them about vegetarian options at restaurants, stores, etc. while giving them materials to help them stick to their goal.
The Accidental Activist was a book I designed for Vegan Outreach's co-founder, Matt Ball.
Starbucks Identity System
The Starbucks identity system was a project I did for my corporate I.D. class in which we had to design a letterhead, envelope, and business card set that goes with the company's style while also following their their guidelines.
The system includes hand-drawn iconography and typography I have done myself to incorporate Starbuck's professional yet hand-crafted tone.
Some preliminary sketches that are later used as the pattern throughout the identification system.
An exploration project where I recreated the alphabet using sea creature forms to create the individual letter forms. This was made with a combination of watercolor and photography.
Letter K Close-Up
Letter L Close-Up
Can-dee Par-tee Supplies
For a packaging class, I had to design packaging for three different products that go together. The products include confetti, balloons, and streamers that are branded towards a classy higher-end demographic who may be hosting baby showers, weddings, or any light-hearted, but fun get-togethers.
My senior thesis is a hand-made planner with hand-crafted typography and watercolor layouts.
The design was painted using water colors and printed on canvas materials. The inspiration for the purse was the driving force behind the work itself: coffee.